Plans & billing
Pageview usage
Every plan includes a monthly pageview allowance. The Billing page shows how much of it you've used, so you always know where you stand, and exactly what happens if you reach the limit.
Where to find your usage
On the Billing page you'll find a Pageviews this month card. It shows your usage as used / limit with a percentage and a small meter, plus the date your allowance resets.
What counts as a pageview
A pageview counts only when adfit decides what a visitor sees: a personalization is applied, or the original is shown to a visitor in an A/B test. All other traffic is free. A few things to know:
- Both versions of an A/B test count. While a campaign runs as an A/B test, adfit decides for every matching visitor which version to show. A visitor who is shown the original as part of that test uses one pageview, exactly like a personalized one. See Reading A/B results for how the two versions are compared.
- Everything else is free. The snippet still sends a tiny signal on every page load so your connection status stays current, but that signal never uses any of your allowance. Visitors who match no campaign are free as well.
- On sites that change pages without a full reload (single-page apps, for example sites built with Framer), an in-app page change follows the same rule as a normal page load: it counts when adfit personalizes the new page, and it counts when adfit shows the original to a visitor in a running A/B test. Address changes that stay on the same page are never counted twice.
- The allowance is a combined monthly total across all your sites, not per site.
- It's measured over a calendar month and resets on the first day of the next month.
- Paused, disconnected and deleted sites never count. A paused or deleted site is neither personalized nor tested, and a site that hasn't connected yet never gets that far, so none of them use any of your allowance.
Each paid plan has its own monthly allowance. See Plans & pricing for the numbers. Starter includes 250,000 pageviews a month, Growth 1,500,000, and Agency 10,000,000.
What happens when you reach the limit
Your usage never stops adfit from working, and it's never a surprise bill. Instead, adfit simply falls back to your original pages once you hit the cap:
- When you reach your monthly limit, adfit shows the original version of your pages instead of personalized ones.
- Personalization resumes automatically at the start of the next month, or as soon as you move to a larger plan.
- Your data and settings are unaffected. Nothing is deleted; your sites, snippet and personalizations all stay exactly as they were.
Personalization pauses quietly
When you're over the cap, personalization pauses without any error on your site: visitors just see your original pages. The usage card is the place to check if you ever notice personalization has stopped.
Before you reach the limit
You don't have to watch the meter yourself. As you get close, the usage card gives you a heads-up:
- At around 80% of your allowance, the card shows an Approaching limit notice with an upgrade option.
- Over the cap, it shows a Limit reached notice, again with a quick way to move to a larger plan.
Need more headroom?
If you regularly approach your limit, moving to a larger plan raises your monthly allowance and keeps personalization running. Manage your subscription to change plans, or compare them on Plans & pricing.