Getting started
Welcome to adfit
adfit automatically tailors your website to each visitor, matching your landing pages to the ad they came from, and proves the lift with built-in A/B testing.
What you can do with adfit
adfit adapts the content your visitors see (headlines, calls to action, text, images and forms) so it speaks to the right audience at the right moment. You stay in control, and the results are measured for you.
- Show visitors a message that matches the ad they clicked.
- Personalize existing page elements without rebuilding your site.
- Measure the impact with A/B testing: variant versus original.
The first step: your account
Before anything else, you'll create an adfit account. From there you can sign in, install the snippet on your site, and start setting up personalizations. This section of the docs covers everything about getting into your account.
- Create an account: sign up with email and password, or continue with Google.
- Verify your email: confirm your address so your account is active.
- Sign in: get back into your account anytime.
- Reset your password: recover access if you forget it.
Plans & billing
To run your own sites you'll need a paid plan. You can start with a 14-day free trial and manage everything (plan, payment method and invoices) yourself.
- Plans & pricing: compare Free, Starter, Growth and Agency.
- Start a subscription: begin your free trial and choose a plan.
- Manage your subscription: change, pause or cancel anytime.
Set up your sites
With your account ready and a plan in place, the next step is adding your site and installing the adfit snippet so it can start personalizing your pages.
- Manage your sites: add a site, group sites into folders, and read the connection status.
- Install the snippet: step-by-step for Static HTML, WordPress, Framer, Webflow and Shopify.
- Snippet behavior: set how long a matched variant is remembered and the anti-flicker timeout.
- Verify your connection: confirm the snippet is live and working.
- Pages: let adfit find the pages of your site, and decide what it collects.
Upload your ads and let AI analyze them
With your site connected, upload the ads you run. adfit analyzes each file, learns who it targets and what it promises, and suggests personalizations for your pages.
- Upload your ads: supported formats, size limits, and how many ads each plan allows.
- Analyze your ads: start an analysis, read the results, and understand your monthly quota.
- Site analysis: how adfit learns what your site offers and how it sounds.
- AI briefing: give the AI standing instructions for your site.
Personalize your site
With your ads analyzed, adfit can start changing your pages for the right visitors. You build personas, generate personalizations from them, and publish the ones you want live.
- Personas: describe the visitors you want to reach, or adopt the ones adfit suggests from your ads.
- Personalizations: generate changes from a persona or create one from an ad suggestion, then review and publish them.
- Copy to other pages: put a personalization you already have on more pages of the same site.
- Personalization depth: choose how many elements adfit changes on a site.
- Image library: upload images and let adfit swap them in for matching visitors (Growth and up).
More guides are on the way
adfit is actively being built. As new features ship, we'll add guides for them here.