Sites & snippet
Manage your sites
A site connects one of your domains to adfit. You add a site, install its snippet, and from then on adfit can personalize that domain and report on it. This guide covers adding sites, organizing them into folders, reading the connection status, and the per-plan domain limits.
What a site is
A site in adfit is a single domain plus the snippet that connects it. Each site has its own embed code, its own connection status, and its own personalizations. You add one site per domain you want adfit to work on.
- A domain (for example
example.com): the website adfit personalizes. - A snippet: a small piece of code you paste into your site's
<head>. It loads asynchronously and won't slow your pages.
The domain is fixed once a site is created
You choose the domain when you add the site, and it can't be changed afterwards. To work on a different domain, add a new site for it.
Add a site
Open Sites and choose New site. You give the site a name, enter its domain, pick the platform it runs on, and optionally place it in a folder. adfit then generates the snippet and walks you through installing it.
- Site name: a label that's just for you (for example, “Marketing site”).
- Domain: the website's address. We tidy it up for you (lowercase, without a leading
www.). - Platform: how your site is built (Static HTML, WordPress, Framer, Webflow or Shopify). This tailors the install steps you see next.
- Folder: optional grouping; you can change it anytime.
When you're done, head to Install the snippet for the platform-specific steps.
Connection status
Every site shows a status that tells you whether adfit is connected to it. The status updates on its own as soon as adfit hears from your site.
- Awaiting connection: the site is created but adfit hasn't heard from it yet. This is the starting point right after you add a site, and the state a site returns to after you revoke its install code immediately. A regular code rotation keeps the site Connected, since the old code keeps working during the 48-hour grace window.
- Connected: adfit received a signal from your site and the snippet is working.
- Blocked: the snippet is on the page but something on your site is stopping it from connecting (often a performance or caching plugin). See Troubleshooting.
- Stale: adfit connected before but hasn't heard from the site for about a day. It clears itself as soon as the site gets a visit again.
- Error: adfit couldn't reach or verify the site. The connection check explains what to fix.
Blocked, Stale and Error all clear automatically: as soon as the snippet reports a visit again, the status returns to Connected on its own.
For the full walkthrough, see Verify your connection.
Detected tech stack
On a site's Overview you'll also find a Tech stack card. Starting with the first visit after the snippet is installed, adfit automatically detects the tools your site runs and shows them here, read-only, at a glance:
- Detected platform: what your site is built with (for example Shopify, WordPress or Framer), as adfit sees it on the live site. This can differ from the platform you picked when you added the site.
- Tools: recognized analytics, advertising, marketing and CRM tools (for example Google Analytics, Meta Pixel or HubSpot), grouped by category.
- Site profile: a few facts about the site itself: the site type (for example E-commerce or Lead generation), whether product data and a cart were found, and how many forms the site has.
Until adfit hears from your site for the first time, the card reads Not detected yet. Once the site is connected, detected tools appear on their own; there is nothing to configure.
Website metadata only
The tech stack is read from your website itself: which tools it loads and what its pages contain. adfit stores nothing about your visitors here.
Organize sites into folders
If you run several sites, folders keep them tidy. Open Manage folders from the Sites page to create, rename or delete folders, and assign a folder when you add or edit a site.
- A site can sit in one folder, or in no folder at all.
- Deleting a folder never deletes its sites; they simply move to No folder.
How many sites you can add
The number of domains you can run depends on your plan. The Sites page shows a live usage indicator (for example, 3 / 5 domains) so you always know where you stand.
The Free plan
The Free plan doesn't include any domains of your own; you can't create a site on it. You can still be invited to collaborate on someone else's site as an Editor or Viewer. To run your own sites, start a subscription.
Reaching your domain limit
If you're at your plan's domain limit, adfit asks you to upgrade or to disable another site before adding a new one. See Rotate, revoke, disable & delete for how disabling frees up a slot, and Plans & pricing for the full comparison.