Sites & snippet
Manage your sites
A site connects one of your domains to adfit. You add a site, install its snippet, and from then on adfit can personalize that domain and report on it. This guide covers adding sites, organizing them into folders, reading the connection status, and the per-plan domain limits.
What a site is
A site in adfit is a single domain plus the snippet that connects it. Each site has its own embed code, its own connection status, and its own personalizations. You add one site per domain you want adfit to work on.
- A domain (for example
example.com): the website adfit personalizes. - A snippet: a small piece of code you paste into your site's
<head>. It loads asynchronously and won't slow your pages.
The domain is fixed once a site is created
You choose the domain when you add the site, and it can't be changed afterwards. To work on a different domain, add a new site for it.
Add a site
Open Sites and choose New site. You give the site a name, enter its domain, pick the platform it runs on, and optionally place it in a folder. adfit then generates the snippet and walks you through installing it.
- Site name: a label that's just for you (for example, “Marketing site”).
- Domain: the website's address. We tidy it up for you (lowercase, without a leading
www.). - Platform: how your site is built (Static HTML, WordPress, Framer, Webflow or Shopify). This tailors the install steps you see next.
- Folder: optional grouping; you can change it anytime.
When you're done, adfit takes you to the site's Set up area, where you install the snippet and verify the connection. See Finish setup below for how that works, and Install the snippet for the platform-specific steps.
Finish setup
After you add a site, adfit takes you straight to its Set up area, where you install the snippet and verify the connection in one place. You don't have to do it all at once: your progress is saved for you, so if you switch to another part of the app (your dashboard or billing, for example) and come back, you land right back in setup where you left off.
Until a site connects for the first time, the Sites list shows a Finish setup link in place of its connection status, and the site's Overview shows a matching reminder. Both open the same Set up area. As soon as the site connects once, the reminder clears on its own and doesn't come back.
Your embed code is always available
The snippet's embed code lives permanently on the site's Snippet tab, so you can copy it again anytime, even after setup is done. See Install the snippet for where to find it and how to add it to your pages.
Revoking the install code reopens setup
If you revoke a site's install code immediately, the snippet on your pages stops working, so the site counts as needing setup again and shows Finish setup until you install the new code and reconnect. This is on purpose: the old snippet is no longer valid. A routine code rotation is different: it keeps the site connected and doesn't reopen setup.
Active and paused sites
The leading State column on the Sites list shows whether adfit is personalizing a site, and you can click it to change that. It's there for every site, active or paused.
- Active: adfit is personalizing the site. This is the everyday case, so it's shown quietly, with a small dot.
- Paused: adfit isn't personalizing the site. It's shown with more emphasis so you can spot a paused site at a glance.
The same control appears in the table, in the card view and on mobile, and the site's Overview shows its state too.
State and connection status are different things
A site's State (Active or Paused) is whether you let adfit run on it. Its connection status, shown alongside, is whether the snippet is reaching adfit. Both stay visible, including for active sites, so a paused site is easy to tell apart from one that simply isn't connected yet.
Clicking Active asks you to confirm before it pauses the site; clicking Paused reactivates it in one click. Both actions are also in the row's Actions menu (the three-dots button at the end of the row): Pause while a site is active, Reactivate while it's paused. For the full walkthrough, including what happens when your plan's active sites are full, see Rotate, revoke, disable & delete.
Connection status
Every site shows a status that tells you whether adfit is connected to it. The status updates on its own as soon as adfit hears from your site.
- Awaiting connection: the site is created but adfit hasn't heard from it yet. This is the starting point right after you add a site, and the state a site returns to after you revoke its install code immediately. A regular code rotation keeps the site Connected, since the old code keeps working during the 48-hour grace window.
- Connected: adfit received a signal from your site and the snippet is working.
- Blocked: the snippet is on the page but something on your site is stopping it from connecting (often a performance or caching plugin). See Troubleshooting.
- Stale: adfit connected before but hasn't heard from the site for about a day. It clears itself as soon as the site gets a visit again.
- Error: adfit couldn't reach or verify the site. The connection check explains what to fix.
Blocked, Stale and Error all clear automatically: as soon as the snippet reports a visit again, the status returns to Connected on its own.
For the full walkthrough, see Verify your connection.
Detected tech stack
On a site's Overview you'll also find a Tech stack card. Starting with the first visit after the snippet is installed, adfit automatically detects the tools your site runs and shows them here, read-only, at a glance:
- Detected platform: what your site is built with (for example Shopify, WordPress or Framer), as adfit sees it on the live site. This can differ from the platform you picked when you added the site.
- Tools: recognized analytics, advertising, marketing and CRM tools (for example Google Analytics, Meta Pixel or HubSpot), grouped by category.
- Site profile: a few facts about the site itself: the site type (for example E-commerce or Lead generation), whether product data and a cart were found, and how many forms the site has.
Until adfit hears from your site for the first time, the card reads Not detected yet. Once the site is connected, detected tools appear on their own; there is nothing to configure.
The card also shows where and when the tools came from, for example Detected on July 12, 2026 from a visit to your site. adfit reads them from a real page load through the installed snippet, so the list is never guessed, and it refreshes as adfit sees your site again.
Website metadata only
The tech stack is read from your website itself: which tools it loads and what its pages contain. adfit stores nothing about your visitors here.
Site preview image
To help you recognize your sites at a glance, adfit shows a small preview image (or your site's favicon) next to each site in your Sites list and on the site cards. adfit fetches it automatically the first time a site is shown, so there's nothing to set up.
If the image ever looks out of date, for example after you redesign your homepage, choose Refresh preview from a site's Actions menu in the list, or from the site's Overview. adfit then fetches a fresh copy. Changing a site's address refreshes the preview for you automatically.
Where the image comes from
adfit uses the image your site already declares for social sharing, the og:image you see when your pages are shared on social media. If your site doesn't declare one, adfit falls back to your favicon, and if there's no favicon either, to a neutral placeholder.
A favicon or placeholder is normal
Plenty of sites don't declare a social share image, especially simple or older ones. When that happens you'll see your favicon or a placeholder instead of a full picture. That's expected, not an error, and everything else about the site keeps working the same.
What adfit stores
adfit keeps only its own small, resized copy of the image, saved in a modern web format (WebP) with all embedded metadata removed, so no camera, location or author details from the original are kept. The original image and its web address are never stored, and your preview stays private to your account.
Turn the preview off
You can turn previews off for any site. In the site's Settings, the switch Show a preview image for this site is on by default. Turn it off and adfit stops fetching and storing a preview for that site, and deletes any copy it already has right away. Turn it back on whenever you like and adfit prepares a fresh one.
Organize sites into folders
If you run several sites, folders keep them tidy. The Sites list works like a file manager: your folders sit at the top as rows you can expand or collapse, and any sites that aren't in a folder appear below them.
Open Manage folders from the Sites page to create, rename or delete folders, and assign a folder when you add or edit a site.
- A site can sit in one folder, or in no folder at all.
- Empty folders stay visible, so you always have somewhere to drop a site.
- Deleting a folder never deletes its sites; they simply move to No folder.
Arrange your sites list
You decide the order your sites appear in. Drag a site by its handle to move it up or down within its level, or drop it onto a folder row to move it into that folder. Empty folders accept drops too, so you can file the first site into a fresh folder.
Everything you can do by dragging, you can also do without a mouse. Open a site's Actions menu (the three-dots button at the end of its row) for:
- Move up and Move down: nudge the site one place within its level.
- Add to favorites / Remove from favorites: star a site, or unstar it.
- Move to folder: pick a folder (or No folder) to move the site into.
These menu actions work with the keyboard and on touch, so no part of arranging your list depends on dragging.
Favorites
Select the star next to a site to mark it as a favorite. Favorites rise to the top within their level, so the sites you care about most stay in reach, whether they sit at the root of the list or inside a folder.
Your view is your own
Your favorites, the order you choose and your column selection are saved to your account and stay the same when you come back, even after a reload. Other people who work on the same sites keep their own view, so arranging your list never changes theirs.
Very large lists
Reordering is available up to about 300 sites in a single level. Past that, adfit shows This list is too large to reorder. Move sites into folders first. Moving sites into folders is the way around it: each folder is its own level, and the limit counts fresh for every level.
Choose which columns you see
On a wide enough screen, a Columns button appears in the Sites toolbar. Open it to turn table columns on or off, so the list shows exactly the details you care about. State and Site are always shown and can't be turned off; everything else is up to you.
Alongside the usual columns, you can add:
- Custom domain: whether the site is served from your own custom domain, and how that delivery is doing.
- Detected stack: the tools adfit detected on the live site, at a glance (the full breakdown lives on the site's Overview).
- Live rules: how many personalizations are currently published and running on the site.
- Pageviews: how many personalized pageviews the site has delivered this month. The number updates every few minutes, and the site's Overview shows the same count on its Connection card as Pageviews this month. See Pageview usage for what counts.
Your column choice is saved to your account, so the list looks the same the next time you open it.
How many sites you can add
The number of domains you can run depends on your plan. The Sites page shows a live usage indicator (for example, 3 / 5 domains) so you always know where you stand.
The Free plan
The Free plan doesn't include any domains of your own; you can't create a site on it. You can still be invited to collaborate on someone else's site as an Editor or Viewer. To run your own sites, start a subscription.
Reaching your domain limit
If you're at your plan's domain limit, adfit asks you to upgrade or to disable another site before adding a new one. See Rotate, revoke, disable & delete for how disabling frees up a slot, and Plans & pricing for the full comparison.
After an upgrade
Moving to a larger plan doesn't switch any sites back on for you. adfit shows a banner, More active sites available, with a Reactivate sites button that opens the Choose your active sites dialog: pick the paused sites you want to run and save. That way an upgrade never turns sites on behind your back.
After a downgrade
If you move to a smaller plan that allows fewer active sites, adfit keeps your newest sites active and pauses the extra ones. Nothing is deleted: paused sites keep their settings, snippet and history, and you can reactivate them later or swap which ones run. See Rotate, revoke, disable & delete for pausing, reactivating and swapping.