Personalizations

Campaigns and pages

The list groups your personalizations into campaigns. A campaign is one ad or persona plus the pages adfit personalizes for it. Each page below is one personalization. Open a campaign row to see its pages; the campaign row itself carries the name, the tags and the summary of what its pages are doing.

A few settings belong to the campaign as a whole, not to a single page, because a visitor arrives through one ad and should get the same treatment wherever they land:

• Targeting: the test link and the rule that decides which visitor sees the campaign. It applies to the whole campaign, on every page. See Targeting.
• Tags: your own labels for sorting and filtering. They sit on the campaign, so tagging once covers all of its pages.
• Name: rename a campaign to whatever you call it internally. The pages keep their own paths.

Publishing, on the other hand, stays per page: you decide page by page what goes live. See Publish and unpublish.

Duplicating: the campaign or just one page

There are two clearly separated ways to copy, and the menu says which is which:

• Duplicate campaign ({n} pages) in the campaign row menu: Copies every page of this campaign into a new campaign with a new test link. The number is always the campaign's full page count, even if a filter is hiding some of them, and adfit asks you to confirm first.
• Duplicate this page only in a page row menu: Makes a separate campaign with just this page. New test link, no targeting. Use it when one page should go its own way. In a campaign that has only one page this entry is left out, because it would do exactly what Duplicate campaign (1 page) already does.

Both create a new campaign with its own test link, so the original keeps running untouched.

Where personalizations come from

Every personalization starts as a Draft. There are two ways to create one:

• From a persona: on the Personas page, press Generate personalization on a persona.
• From an ad suggestion: on an analyzed ad, create one from a suggested personalization (see below).

Both land in Personalizations in the site sidebar (in the Audience group), where you review and publish them.

Create one from a suggestion

When adfit analyzes an ad, it suggests personalizations: concrete ideas for your page, each with an audience, a hook and suggested changes. You can turn any suggestion into a personalization in one step.

1. 1

   Open an analyzed ad

   Go to Ads, open an analyzed ad and scroll to Suggested personalizations.

2. 2

   Create the personalization

   Every suggestion has a Create personalization button. Press it and adfit creates a draft from that suggestion, then marks the suggestion as Created. To create several at once, tick the checkbox on the ones you want: a Create bar appears showing how many are selected.

3. 3

   Review and publish

   Creating makes a Draft, not a live change. Publishing stays a separate, deliberate step: open the draft from Personalizations to review it, then publish it when it is ready.

To rework a suggestion, use Regenerate this personalization on the card. adfit asks for a short note first, What should adfit focus on this time?, so it knows what to change, then writes a fresh draft. The note is required and is not stored. If you had already published the one you created, adfit adds a new draft instead of overwriting your live page.

Draft, published and archived

Every personalization is in one of three states, shown as a badge:

• Draft: created and ready to review, but not live. Visitors still see your original page.
• Published: live. Visitors who match its targeting see the personalized version.
• Archived: a version that was live before and has been replaced. It changes nothing for visitors, and you can bring it back at any time: see Earlier versions and restore.

The counter at the top of the list shows how many you have published against your plan's limit (for example 3 of 5 published).

Review a personalization

Click a personalization to open it. The header shows its title, its Draft or Published status, where it came from, the page it applies to, and an Updated date so you can see when it last changed. Below that you will find:

• Changes: each change adfit applied, with the original text and the new version side by side. Image swaps are marked with an Image swap label, and many changes carry a short reason for why adfit chose them. Each page has an Edit button so you can change the text and images yourself: see Edit a personalization.
• Targeting: who sees this personalization. It includes a Test link you can open to preview the personalized page yourself, the adfit token that triggers it, an optional utm_campaign match, and the page path it applies to. The test link starts working when you publish; on a draft the card notes This link becomes active after you publish this personalization. Press Edit targeting to change who sees it: see Targeting and the test link.
• Persona: the persona this personalization is for. You can reassign it here.
• Source ad: if this personalization was created from an ad, a From ad: link shows the file it came from and takes you straight back to that ad. The Personalizations list shows the same link in its source column.

How confident adfit is

The header carries a confidence badge for the whole personalization: High, Medium or Low confidence. It is adfit's own read of how well the changes fit, shown as a simple level rather than a score. Treat a lower level as a reason to review the changes more closely, not as a problem in itself.

What adfit did with your changes

Under the changes, adfit may show up to three short groups so you always know what went live and why:

• Applied with adjustments: adfit made the change but adapted it, for example shortening the text so it fits the element.
• Things adfit noticed: neutral notes worth knowing, for example that the original text on your page changed since adfit last read it.
• Not applied: changes adfit chose to leave out, with a reason for each (see below).

Changes adfit did not apply

adfit only makes changes it can apply safely, so the count next to Changes is what actually goes live. If adfit left anything out, a Not applied section appears under the changes with a short, plain reason for each one, for example:

• adfit could not safely identify the element on your page.
• The new text was too long for that element.
• An image did not fit the shape of the original image.
• An image is no longer available, or image swapping is not part of your current plan.
• The change swaps an image, but the matching element on your page is not an image.

Publish and unpublish

You can publish or unpublish from two places: open a personalization and use the Publish or Unpublish button in its header, or open the actions menu at the end of its row in the list. Each action asks you to confirm first.

Once published, visitors who match its targeting see the personalized version of your page. Unpublish takes it back down: visitors see your original page again, and you can publish it back at any time.

Publish or unpublish several at once

Tick the checkboxes next to the personalizations you want in the list. A selection bar appears with Publish, Unpublish and Delete: choose one to apply it to everything you selected. The checkbox in the table header selects every row at once. The same bar also lets you tag, update the baseline, and export the selection: see Bulk actions and export.

Your publish limit

Each plan sets how many personalizations you can have published per site at once. On Starter you can publish up to 5 per site; Growth and Agency are unlimited. Drafts never count toward the limit, so you can prepare as many as you like and publish the best ones. If you reach the limit, unpublish one or upgrade your plan: see Plans & pricing.

Earlier versions and restore

When you publish a version of a page while another version of the same campaign is already live on it, the one that was live moves to your archive. Nothing is deleted, and visitors only ever see the version that is published now.

You will find the archive on the personalization itself: under Changes, open Earlier versions. Each entry shows the date it was archived and how many changes it carried, with a Restore button next to it. adfit keeps the last five versions of a page.

If your plan's publish limit is already reached, the dialog says so instead of restoring: unpublish a personalization first, then restore. An archived version is never published by accident, which is why it has no Publish button of its own.

Copy one personalization to more pages

To put the same idea on more pages of the same site, open a personalization and choose Copy to other pages (it is also in the actions menu on its row). adfit writes a separate draft for each page you pick, and each page uses one AI task. The full walkthrough, including what a page costs and why one might be skipped, is in Copy to other pages.

Duplicate this page only

Duplicate this page only makes a separate copy of just this one page that you can change on its own. You will find it in the actions menu on a page row, and in the menu on the detail page. It is not offered for personalizations without their own page (site-wide ones): duplicate the whole campaign instead from the campaign list, or see Duplicating: the campaign or just one page. adfit names the copy Copy of the original, takes you straight into the copy's editor, and shows a Page duplicated confirmation.

The copy keeps the content but starts fresh on delivery:

• It keeps the changes, the assigned persona and the tags.
• It starts with no targeting and a new test link (a fresh token), so it never spends on the original's audience. It begins as a draft.

Because the copy keeps the persona, adfit allows only one active draft per persona and page. If a draft already exists for that persona and page (which is common when you duplicate a draft), adfit asks This persona already has a draft and lets you choose, for the whole campaign:

• Keep the copy: adfit archives the existing draft and makes your copy the active draft.
• Keep the existing draft: adfit saves the copy as an archived version and leaves your existing draft active.

Nothing is created until you choose, and either way nothing is deleted: an archived version can be restored later (see Earlier versions and restore).

Regenerate a personalization

To have adfit write a fresh version, open a personalization with a persona assigned and press Regenerate, then confirm. If the personalization is still a draft, the new version replaces it. If it is already published, adfit creates a new draft next to it and your live page stays untouched until you publish the new one.

After adfit rewrites a campaign, a bar at the top offers a one-click Undo: press it to bring back the version from before the rewrite. If you had edited the changes by hand, adfit shows you what it will restore and asks you to confirm first, so you never lose your edits by accident.

When you regenerate from an ad suggestion, adfit asks for a short note first (What should adfit focus on this time?) so it knows what to change. You can also set the Depth for that run (Cautious, Balanced or Bold), or leave it on Site default to use your site setting.

When Regenerate is not available

Regenerate is disabled, with a reason next to it, in a few cases:

• The personalization came from an ad. Regenerate it from the ad instead: see Re-analyze an ad.
• It applies to all pages, not a single one. Regenerate works on one page at a time.
• No persona is assigned yet. Assign one first.

When your page changes

A personalization remembers the original text it replaces. If you later edit that text on your site, adfit flags the personalization with an Original changed badge and a note on its detail page, so a change can never quietly go stale.

Review the changes against your current page. If the new text is correct, press Update baseline: adfit takes the current text on your page as the new original for this personalization, and the flag clears.

Delete a personalization

Open the menu at the end of a row (or on the detail page) and choose Delete, then confirm. This permanently removes it, including any published version, and cannot be undone. To remove several at once, select them in the list and use Delete in the selection bar.